Here at ThePopTort, we are all about holding irresponsible industries accountable—so we were certainly glad that the U.S. Supreme Court recently allowed a deceptive advertising case against tobacco behemoth Altria Group to go forward. Now, we are also very happy to report that the effects of the Court’s decision are beginning to be felt across the nation.
Attorneys in one well-known Southern Illinois case, Price v. Philip Morris, are trying again, for example. In that case, a $10.1 billion judgment against Philip Morris was thrown out by the Illinois Supreme Court, with the Court claiming that “the FTC authorized Philip Morris to use the words Lights and Lowered Tar and Nicotine on Marlboro Lights cigarettes and ordered the consumer fraud case dismissed.” But now that the U.S. Supreme Court has held “that federal law does not prohibit state law consumer fraud claims based on fraudulent ‘light’ cigarette descriptors,” attorneys are seeking to reopen that case, and with good reason.
Meanwhile, 40 similar cases pending in 22 states have also been brought back from the “precipice,” according to Edward Sweda, an attorney with the Northeastern University’s Tobacco Products Liability Project. “An entire class of litigation has been revived thanks to [the Supreme Court’s] ruling,” he said.





