In 1994, a powerful new corporate crime fighter appeared on the scene and his name was Crackers the Corporate Crime Fighting Chicken. Crackers actually did most of his work on television – two different TV shows, to be exact: TV Nation (a 2-year summer replacement series that won a 1995 Emmy for Outstanding Informational Series) and later, The Awful Truth, which aired in the spring/summer of 1999 and 2000. Sadly, both series eventually ended and without a TV show to feature his adventures in corporate crime-fighting, Crackers slowly disappeared from the scene. But as we just learned, his work has lived on!
In 1994, while on TV Nation, Crackers visited the Doe Run lead smelter in Herculaneum, Missouri, near St. Louis. This smelter was poisoning kids with lead, which causes brain damage, so Crackers had a bunch of them tested, spoke to company officials, took his findings over to state regulatory officials, and basically exposed the entire mess to a much wider public. You can read more about it here and in the wonderful book, Adventures in a TV Nation. The segment was nomintated in 1996 for an Environmental Media Association award (although sadly for Crackers, the show lost out to one about endangered species - not that there's anything wrong with that.)
But now, all these many years later, the kids in Herculaneum are going to finally get justice thanks to a persistent community, some great lawyers and a jury that seems about as angry about what was done here as Crackers was! As reported by the St. Louis Post-Dispatch:
The mystery Friday afternoon was not whether the jury would punish the Herculaneum lead smelter's former owners for negligently exposing 16 children to harmful lead pollution.
The jury had already said it planned to award punitive damages, on top of a $38.5 million verdict as compensation for health problems and lost lifetime earnings.
The only question still lingering in the St. Louis Circuit courtroom at the end of a three-month trial was the size of that award.
The answer: $320 million.
The amount surprised even the plaintiffs' attorneys. They had suggested to the jury a punitive award that was one-third lower.
"I'm stunned," said Gerson Smoger, a Dallas attorney who worked on the case with St. Louis attorney Mark Bronson.
"They obviously wanted to send a message: Don't choose profits over people," Bronson said. "That's what this case is about."…
This case was just one of many targeting the massive lead smelter in Herculaneum, about 30 miles south of St. Louis. The lawsuits claim former and current owners knowingly exposed residents to lead pollution, a neurotoxin that is especially harmful to children. Plaintiffs' attorneys said their clients, children growing up near the smelter, suffered lost IQ points and other health effects from lead poisoning that the company knew existed and only reluctantly revealed.
This case is the first to reach trial.
No doubt, this jury verdict is bound to brighten Crackers' view of retirement, especially in light of what might happen to his Medicare benefits.




