The following is a memo we obtained from a confidential insurance industry source (FWIW).
MEMO
From: Four Seasons Media Consultants, Inc.
To: The property/casualty insurance industry
Re: Stop Mimicking Donald Trump!
Date: November 11, 2020
Friends, voters have spoken about the current President and what they’ve said is, “we don’t like this guy.” As a fairly detested industry yourself, you could learn some things from this experience. Based on what I observed from yesterday’s A.M. Best Webinar called, The Impact of Social Inflation on Insurance, which featured grievance-filled insurance lawyers and litigation consultants, I would like to make a few recommendations.
1. Stop Playing the Victim
Trump played the victim for four years. Ultimately the public didn’t buy that story. They’re not buying yours either. Maybe it’s just that your disgruntled lawyers and consultants who (sometimes) lose their cases need to stop representing you in Webinars. I think it’s more than this, however. Consider the “optics,” for example. You have made huge profits during this pandemic, partly due to the fact that you are price-gouging your struggling commercial policyholders. As you must know, the whole idea of “social inflation” was fabricated to justify these premium hikes, which began last year and have continued all this year. This is all happening while you hoard money, fight claims, and dump risk while making a windfall due to fewer claims, delayed jury trials, and low-balling settlement offers. Trump's campaign was grievance-driven. He lost. Please take a lesson from that.
2. Stop Talking about Jury “Fraud” with No Evidence
Talk about ripped from the headlines! Here are some of the things I heard at the A.M. Best Webinar. Jury verdicts, rendered by everyday people from a community (jurors, like voters!) are “fraudulent.” This “fraud” occurs when jurors hear from both sides in a case, believe the plaintiff’s version of things, and award an injured victim a sum that you consider large. This is your main definition of “social inflation.” But as one Webinar panelist noted, this is a completely made up industry term, created with “no scientific evidence behind it” and “no sound scientific basis for it.” And he was the first speaker! “Who cares,” said one of the corporate lawyer panelists later. “I know it when I see it” (paraphrasing Supreme Court Justice Potter Stewart trying to explain hard-core pornography). Nope. U.S. government policy is about to become science, data and fact-driven again. Get with the program, folks!
3. Stop Ignoring Covid
I’m not talking about ignoring lives lost due a lethal pandemic, as Trump has done. I’m talking about holding a gripe-filled session about jury verdicts at a time when, due to Covid, the civil jury system in under more strain than at any time in modern history. Civil juries trials barely exist today. How can you possibly be complaining about jury verdicts right now? Even when jury trials start up again, civil cases are so backlogged that “extreme delay” seems like an ridiculous understatement. (A few articles and observations here, here, here.) Some injured victims are having to turn to private systems, like mediation and arbitration, to adjudicate their claims - systems that can be infected with corporate bias. As the LA Times reported,
Having to rely on mediation and arbitration to resolve cases has left many plaintiffs in a painful limbo, said Oakland attorney Micha Star Liberty, president of Consumer Attorneys of California. Liberty’s law practice represents people whose claims include wrongful termination from work, sexual harassment and serious injury or abuse.
“Regular folks who depend on an ability to petition the courts to remedy wrongdoing are in dire straits,” Liberty said.
“Systems like arbitration favor corporations and are extremely expensive. Mediation is extremely expensive,” she said. “With the courts failing to function at full capacity, delay and denying tactics are working and people are getting hurt.
Not only that, insurance defense lawyer costs are down since everything’s on Zoom. No more padding those business travel expenses! And no more ignoring Covid. It’s been a windfall for you guys and you know it.
4. Don’t be a Sore Loser
Another recent Trump theme, of course. Most of your fake evidence of “social inflation” is the litany of cases you lost due to your inability to defend your client’s negligence or misconduct. Sorry you did not do well but blaming anyone but them and you for this is juvenile. No, it’s not lawyer ads that cause your loses, or litigation finance companies that actually screen-out frivolous cases. (See more here.) Most of the Webinar addressed how insurance defense lawyers can turn things around for themselves. Here’s a thought – settle more legitimate cases for a fair amount of money. You’ve got the funds. Stop fighting everyone. If you really don’t like these outcomes, leave and do something else like set up your own media company. Or something like that.
To sum up, Tom Friedman had a recommendation in his recent New York Times column about how “the Trump presidency has dangerously normalized lying.” He said,
[I]t’s vital that every reputable news organization — especially television, Facebook and Twitter — adopt what I call the Trump Rule. If any official utters an obvious falsehood or fact-free allegation, the interview should be immediately terminated, just as many networks did with Trump’s lie-infested, postelection, news conference last week. If critics scream “censorship,” just shout back “truth.”
So consider this memo my shouting back a little truth. Make sense? If not, I hear the Trump White House is still hiring.
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