The trailer isn’t out yet for the Hurricane Ida sequel to the “The Great Insurance Escape” (not to be confused with the “1963 American epic adventure suspense war film”). “Horror” is a more apt genre for this film, and it’s one we’ve seen many times before.
Here’s a synopsis: policyholders who dutifully pay premiums for years, expecting claims will be paid when a catastrophe hits (like a hurricane or a pandemic) find insurers denying claims and forcing policyholders into court. And the pleas of public officials – even U.S. Presidents – to insurance companies to quickly pay these claims, are proven worthless.
In this true film, former bully-in-chief Donald Trump is no match for the profiteering bullies at the property-casualty insurance industry. Back in April 2020, he urged companies to pay COVID-related business interruption claims, saying,
“You have people that have never asked for business-interruption insurance, and they’ve been paying a lot of money for a lot of years for the privilege of having it… And then when they finally need it, the insurance company says, ‘We’re not going to give it.’ We can’t let that happen.”
Oh, but it did happen. Businesses collapsed and insurance industry profits soared. (Learn more here.)
President Biden has pushed harder against this industry. For example, in a disaster as devastating as Hurricane Ida, the availability of insurance can literally become a matter of life or death, especially regarding the promise of temporary living expenses under “loss of use” clauses in homeowners policies, which many residents have. Following Ida, Biden was able to get a concession from at least a few companies that they won’t misuse their power to deny living expenses to those who voluntarily evacuated. He also said,
"I'm calling on private insurance companies: Don't hide behind the fine print and technicality. Pay what you owe your customers, cover temporary housing costs in national disasters and help those in need. That's what we should all be doing now.”
We should, but they won’t. Hiding behind fine print is essentially their business model. Take hurricane policies. The common understanding of a hurricane is a windstorm generating copious amounts of water. Homeowner policyholders who want to make sure they’re covered if a hurricane hits often sign “hurricane endorsements” with clearly labeled “hurricane deductibles,” thinking they have full coverage beyond the deductible in the event of a hurricane. They would be wrong. Elsewhere in those very same policies, insurers will expressly exclude payment for flood damage in all of these policies. To get flood insurance, homeowners must purchase separate policies from the federal flood insurance program. Except if someone is living in an actual flood plain, an insurance agent probably won’t explain any of this.
In 2005, immediately following Hurricane Katrina , many individuals were left destitute, without food, water or a roof over their heads. The insurance industry quickly denied responsibility for most of the damage its policyholders were suffering, wasting little time disseminating the message that most damage was flood-related, whether or not it was, and claiming it would not be responsible for this. The entire world watched this horror unfold on their television screens.
Fast forward to this year’s Hurricane Ida. Bob Hunter of the Consumer Federation of America explained the situation today:
Fortunately, Louisiana has one of the highest percentages of residents who carry flood insurance in the nation so most people who had flood damage from this storm in Louisiana will be covered by flood insurance. Almost all wind-damaged homes have homeowners policies covering wind but insurers have been steadily increasing hurricane wind coverage deductibles and imposing other, sometimes draconian, homeowners insurance policy limitations. This shift of costs to consumers under homeowners insurance policies may take some by surprise, since disclosures of coverage changes are often buried in renewal paperwork that consumers may not understand or even read. Because so many consumers in Louisiana experienced severe claims problems in the wake of Hurricanes Katrina, we urge homeowners dealing with losses caused by Hurricane Ida to be vigilant with their insurance companies, including the insurers settling National Flood Insurance claims, to ensure that that they receive a full and fair settlement.
As to how we might expect insurers to behave towards East Coast policyholders devasted by Hurricane Ida’s massive flooding, let’s look back to 2012’s Superstorm Sandy. As we wrote in 2013:
Homeowners whose lives were shattered by Superstorm Sandy are still engaged in perpetual battles with insurers to get their flood insurance claims properly paid. The situation is no better for homeowners claiming under their non-flood policies, with insurers putting homeowners’ money into escrow accounts and then micromanaging repairs. Writes one policyholder, “No matter insurance company has documentation already and has approved repairs. No matter repairs have been made and homeowner just wants reimbursement.… TD Bank has this policy. So does Wells Fargo. Problem is you don't know this until u go to deposit insurance check.”
Yet the problems were worse than we could have imagined. As we wrote in 2016 after an expose by 60 Minutes:
Two and a half years after Hurricane Sandy, “[t]housands of [victims'] claims have still not been resolved and there is evidence that many homeowners were victims of what appears to be wide-scale fraud where original damage reports were later changed to make it look like the damage wasn't as bad.” The facts uncovered in this piece are horrendous.
Certainly, we commend both President Biden and consumer groups trying to help. Their assistance and advice are critical. And right now, the media spotlight is shining on the insurance industry, which might incentivize them to do the right thing for a little while. But once the cameras are gone, victims of these catastrophes may be left to struggle on their own, once again.